So, what’s the NBA’s overarching goal in expanding further into the land that produced Wiz big man Rui Hachimura? Two preseason games between the Golden State Warriors and Washington Wizards, the first of which tipped off Friday, mark league’s 15th and 16th games played in Japan. This week, the NBA is back and crossing oceans for international exhibitions for the first time since the COVID-19 pandemic first escalated in the spring of 2020.
Right on cue, the NBA’s past four MVPs - Nikola Jokic and Giannis Antetokounmpo - hail from overseas. His dedication to grow the game beyond American soil was so brilliant that it spread like a wildfire - so much that Team USA men’s basketball is in danger of falling out of the No.
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Late former NBA commissioner David Stern will forever be remembered for his globalization of professional basketball, a trailblazer who felt the game could be marketed globally much in the same way as international soccer. As the NBA Japan Games arrive before the 2022-23 regular season, Boardroom explores the present and future of the league’s plans to grow the game with its Japanese audience.
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